Five Future Trends in BI

Five Future Trends in BI

In this article, we look at five major future trends in business intelligence (BI). Many good things are being said about the benefits of BI over the past several years. And rightly so, as BI tools have become an integral part of successful companies. With the help of...
Gartner Names Microsoft as Top BI and Analytics Tool

Gartner Names Microsoft as Top BI and Analytics Tool

Gartner recognized Microsoft Power BI as the leader in its 2020 Magic Quadrant for Analytics and Business Intelligence (BI) platforms. In the Magic Quadrant report, Gartner evaluates the strengths and weaknesses of 22 most significant providers of BI and analytics in...
Data-Driven Marketing With BI

Data-Driven Marketing With BI

In the previous article, we focused on how business intelligence (BI) tools can benefit sales departments. This time, we look into the use of BI in the marketing department. In the sales department, BI leads to improved customer prospecting, interaction and retention....