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Data-Driven Marketing With BI

Data-Driven Marketing With BI

In the previous article, we focused on how business intelligence (BI) tools can benefit sales departments, leading to improved customer prospecting, interaction and retention, as well as creating more cross-selling and up-selling opportunities and better forecast. The...
Selling Smart: How BI Helps Sales Departments

Selling Smart: How BI Helps Sales Departments

Business intelligence (BI) tools have already become a crucial part of all successful businesses across many industries. Depending on their business needs and available financing, different companies choose different types of BI – some get full enterprise-level...
Survey: 90% of Central Banks Use BI

Survey: 90% of Central Banks Use BI

The use of business intelligence (BI) software among central banks across the world is increasing and bankers absolutely love the new technology, a new survey conducted by the Bank of International Settlement (BIS)’s Irving Fisher Committee (IFC) on Central Bank...