The current macroeconomic climate makes the future looks less predictable than ever. However, shareholders continue to demand increases in profitability and management asks for more and better analysis and reporting to take the “right” decisions.
The added value of the Controlling organization to management and shareholders is to provide transparency on essential business facts:
- put in place a system that shows the profitability for the key business dimensions such as customers and products
- determine a profitability forecasting methodology for the key business dimensions
- ensure that its information is used as a reference by the entire companyin pre- and post-sales decision-making
- build a governance that financially motivatesall functional representatives to work together on optimizing the profitability
In 2013, a group of senior Controlling professionals exchanged on how Controlling organizations can realistically live up to these management ambitions.